My name is Ilse Cuijpers, and I work in Marketing & Communications at Oté, which is based in Uden in Brabant.We develop and manufacture contact lens solutions, eye drops and eye sprays, and we market these products in more than 60 countries around the world.
Two colleagues discovered Bundeling through an acquaintance and found it so interesting that we invited Bundeling to come and explain more about the app’s capabilities. I think Pim Balkestein visited us in October 2021, and we were immediately won over. Things went very quickly after that; we were already using the platform by the end of November 2021. That means we’ve been using our Bundeling platform for exactly a year now.
Lucas Hermans came to us just a week after the appointment with Pim to give us more information about how the platform works and how to set it up. We decided to start with the basic version and gradually expand it with more features. We eventually want to make use of the ability to integrate with Easydus, which will allow us to further automate our business processes.
We noticed right away that we received the most feedback and engagement on personal posts, especially when the focus was on an individual. For example, we recently had a visit from a client in Poland, with whom we’ve been working for 17 years. We shared a short post with a fun photo of their visit. Additionally, we recently had some great successes in the US, and our American colleagues arranged donuts for the whole company to celebrate. These posts received over 25 likes, which is quite a lot for us considering we have about 100 colleagues in the app on average.
We share interesting facts and ask each other practical questions. If something needs to be done and help is required, it’s posted on the platform. We also introduce new colleagues, receive automatic birthday notifications, and share job vacancies and personal milestones like birth announcements. For instance, I just saw that some colleagues attended a trade show, and they posted a photo with a nice story about their experience. Today also happens to be Safety Officer Day, so we posted a nice message recognising our safety officers.
It was immediately clear that we were getting the most feedback or traction on personal messages, things that focused on people. For example, we had a visit from a customer from Poland whom we’ve worked with for 17 years. We posted a short message about their visit along with a photo. Another popular post was when our colleagues at Oté America bought doughnuts for the entire company to celebrate our recent success in America. Those posts got more than 25 likes. We have about 100 colleagues on the app on average, so that’s a good response for us.
We swap fun facts and ask practical questions. If we need a few extra pairs of hands for something, we ask for help on the platform. We also use it to introduce new employees, send automatic birthday notifications, advertise job openings and share other things, like birth announcements. For example, I can see that some of my colleagues have posted a photo with a report of their visit to a trade fair. Today is actually Dutch FAFS (Emergency Response Officer) day, so we’ve shared a message about our FAFS team to put them in the spotlight today.
I’m sure you’re already aware of this, but we love Bundeling! We really like the short lines of communication that we have with the Bundeling team. This was especially important in the initial phase, when we launched the platform to our 100 employees within a couple of weeks. It helped us make sure that everything was set up exactly the way we wanted it. We’re especially pleased with how Bundeling gives you a quick, easy way of communicating with your colleagues. The platform allows us to post messages from the company, as well as share various resources and information with each other.