“It’s a very powerful tool for us and our partners”

In this case study, Alex Torremorell, Partnerships Operations Manager, and Fransesc Rojas, Head of Hospitality & Business Club at Girona Football Club, explain how Bundeling supports their business club.

The Girona FC Business Club is a vibrant community of partners, hospitality clients, and suppliers connected to Girona FC. The primary aim is to facilitate networking opportunities and drive business growth for all members. The number of members has grown by 50% in the past two seasons, and the club is expanding the event calendar from 2 to 12 events per year next season.

How was the situation before?

Before using Bundeling, communication with business members was very traditional and involved manual processes. The club mostly relied on email, WhatsApp, phone calls, and Excel lists to manage member registrations and data. Members also did not know who else was in the network and could only meet each other at events. This regularly led to questions about introducing members to each other, requiring many emails to be sent.

Why did you start engaging with Bundeling?

One of the members was using Bundeling at another business club and introduced the app. It became clear that this type of tool was essential for continued growth and improvement. While having a business club is one thing, managing all aspects using traditional methods takes a lot of time. To run a professional and efficient business club, a dedicated tool is necessary, and Bundeling fulfills that role perfectly. It brings together all the essential components needed to effectively manage the club.

What is the impact of the app?

Bundeling significantly improved and simplified communication with business club members. Having all partners and information in one user-friendly app is a game changer. Members can easily find, connect, and communicate with each other independently. This makes networking fast and efficient.

Additionally, features like registration forms and access control through e-tickets for events have streamlined processes. These were introduced this season, with app usage made mandatory for attending events.

What are the future plans?

There are still many opportunities to enhance and grow the app. For example, integrating parking and matchday ticketing into the app is on the agenda to simplify processes and reduce reliance on email for daily communication. Next season, several areas of the app will be updated, and additional content will be added to improve the member experience. Expanding app usage to other club departments is also a priority, transforming it into a club-wide project to unlock its full potential.

How is the overall Bundeling experience?

While the app has significantly improved many areas, the Bundeling team’s support stands out the most. They are always available, providing daily assistance, proposing meetings, sharing ideas, and checking progress. This proactive support was vital, especially during the early stages of the partnership when the club operated with a small team and limited time.

Moreover, the ability to share knowledge and experiences with other clubs using Bundeling adds tremendous value, creating learning opportunities that benefit everyone involved.